Mass Production
Big LoopPhreeze PhrameRed IdeaAsa RuvenName Brand
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Asa Ruven
Asa Ruven has been making beats for a minute.  After spending the majority of his young life as an obsessive hip-hop fan, he bought some cheap-ass DJ equipment in middle school.  Naturally, the next step was to get himself a proper set of turntables, and, later, and MPC.  After learning the basics of his new gear, he ran into a fellow hip-hopper at his high school who was curious about what this mystical "MPC" thing was all about.  The rest, as they say, is history.  That curious high-schooler was Red Idea, and a production partnership was formed.  After impressing their small community, the duo finally found some much-needed kinship (and some hot rhymes) when Red Idea hooked them up with Third Touch.  The Mass Production crew was formed, and Asa had more reason than ever to keep churning out beats. He proceeded to lace Mass Pro with numerous beats for songs, shows, freestyles, and more, and helped put together If A Beat Drops In The Woods..., he and Red's first album. The album was primarily assembled in the The Woods, Asa's home studio out in Warwick, MA (hence the title, for all you slow people).  Nowadays, you're likely to find Asa getting dusty at a record store near you, copping obsure hip-hop CDs on eBay, or trying to convince Phreeze Phrame to record a new song.
Or just making beats.